Our Story
lüks is a brand born from the pure love of adventure. It is timeless, borderless, effortless and always authentic. The exceptional and traditional techniques in which the product is created, sets it apart from its contemporaries. Each piece is loomed individually and memorably, it is loomed to last.
A lifetime of travel led Melbourne based friends Angela and Timoli to creating a product they knew was missing. The towels are a tangible translation from their adventures to yours.
A collaborative design approach was taken in replicating the memories of each journey, of each experience of foreign and exotic destinations, and of the people they meet within them.
"In an age of fast fashion and disposable living, we wanted to take our focus back to authenticity, to tradition, to a unique product made from a long line of artists”.
Loomed with a subtle sense of luxury, stamped with love.
Our Story
lüks is a brand born from the pure love of adventure. It is timeless, borderless, effortless and always authentic. The exceptional and traditional techniques in which the product is created, sets it apart from its contemporaries. Each piece is loomed individually and memorably, it is loomed to last.
A lifetime of travel led Melbourne based friends Angela and Timoli to creating a product they knew was missing. The towels are a tangible translation from their adventures to yours.
A collaborative design approach was taken in replicating the memories of each journey, of each experience of foreign and exotic destinations, and of the people they meet within them.
"In an age of fast fashion and disposable living, we wanted to take our focus back to authenticity, to tradition, to a unique product made from a long line of artists”.
Loomed with a subtle sense of luxury, stamped with love.
SUSTAINABILITY
We are designed and created to be sympathetic to the world around us. Our cotton is ethically sourced, naturally dyed, and lovingly brought to life by the men and women who have looming deep within their heritage. We support the communities who make us, and we support the environment we are brought into. We aren’t just inspired by, we are.
We are made to last.We are made to be enjoyed.
We are made for you.
SUSTAINABILITY
We are designed and created to be sympathetic to the world around us. Our cotton is ethically sourced, naturally dyed, and lovingly brought to life by the men and women who have looming deep within their heritage. We support the communities who make us, and we support the environment we are brought into. We aren’t just inspired by, we are.
We are made to last.We are made to be enjoyed.
We are made for you.
SOAK ME
WASH ME
USE ME
Our cotton is soft, absorbent, and ethically sourced.
To maintain us for years to come, we just need to be loved in a certain way.
Most of us come with a small care label under our stud for you to read then gently pull off, we know we look our best as we are. When we come home, soak us overnight, give us a cold wash and hang us up out of the sun. You can even throw us in a warm dryer!
Always wash us with like minded colours and never bleach us. We are all unique, we are all made by hand. If we get a pull or a loose thread - cut it off neatly with some sharp scissors, you won’t hurt us!
We want to be taken with you wherever you go, from bathroom to beach - your adventures are ours.
LOVE ME
SOAK ME
WASH ME
USE ME
Our cotton is soft, absorbent, and ethically sourced.
To maintain us for years to come, we just need to be loved in a certain way.
Most of us come with a small care label under our stud for you to read then gently pull off, we know we look our best as we are. When we come home, soak us overnight, give us a cold wash and hang us up out of the sun. You can even throw us in a warm dryer!
Always wash us with like minded colours and never bleach us. We are all unique, we are all made by hand. If we get a pull or a loose thread - cut it off neatly with some sharp scissors, you won’t hurt us!
We want to be taken with you wherever you go, from bathroom to beach - your adventures are ours.
LOVE ME